GAVELLO NEL BLU

GAVELLO nel blu, the jewelry shop that thinks it is a pool. Cosmopolitan and picturesque places like Mykonos tend to trap themselves in a dipole of rigid tradition VS forced extravagance. Thankfully, emblematic Italian jewelry brand GAVELLO Milano came up with a solution that transcends the island’s stereotypes with a creative aesthetic idea. GAVELLO nel blu by SAINT OF ATHENS and Dive Architects is a jewelry store within a pool, as in, a typical Cycladic store (as seen from the outside) designed to resemble a pool on the inside. Light blue tiles, beach balls, striped bolsters, lockers and a pool ladder on the wall create an oh-so familiar ambience and evoke an oblique summer feeling. Mirrors, cushions, custom terazzo display cases and display cones & cylinders (on which someone might even want to hang their towel) serve as practical elements as well as conceptual props that enhance the pool concept. A few square meters are enough for interior design to show its surreally ingenious side and for opulent products to acquire a whole new market context.