For KALESMA MYKONOS, a luxurious hotel raising hospitality to a whole new level of premium minimalism, we created a distinctive icon in the linear form of a horse. Our inspiration stemmed from the history of the hotel’s location evoking traditional and mythical elements and resulted in an organic visual identity that develops in a series of collateral materials. The creative approach matches the hotel’s genius loci and infuses it with the discrete modernity it needs in order to align with today’s aesthetic traits.