In 2020 we had the chance to collaborate with the iconic Athens & Epidaurus Festival on its concept and visual identity. An extremely interesting creative process resulted in a design and communication platform based on the everchanging forms of art. We envisioned art as a transforming and transformative visual entity, able to represent shows and performances through a bold, modernist and colorful aesthetic, that blends 60s and 70s vibes with contemporary elements. The Festival’s key visual develops into a system that channels all information needed, such as the venue or the show, using stretching graphic techniques, icons and color coding in a strategically targeted and efficient way. What we aimed for, was to showcase art as a shifting experience that transcends typical shapes, norms and rules.