In a time where food culture keeps changing in search of a new originality, Carnivorus meat restaurant came as the appropriate answer to those who doubted the relevance of high-quality and properly cooked meat. For Carnivorus in Nea Ionia, we came up with a modern brand identity that permeates its logo, interior design and collateral materials. A raw -discretely playful- aesthetic, modernist elements like wood, cement and metal, along with an industrial feel form an inviting, minimalist space inspiring calmness and relaxation. The illustrated details add a humorous and artistic sense to the whole project. The creative goal was to invent a low-key yet impressive environment (both literal and metaphorical) in which the product serves as the prominent factor while everything else complements it.