WHAT THEY SAID

Truth or dare? – they asked. We said, why not both? So, here it is. We dare to show you the truth. Naked, complete and unabridged. We got every collateral item of What They Said dirty with the truth. We created packaging that pairs perfectly with the essence of a perfect smashed burger. That looks better naked, with no styling at all. We designed thinking how everything would look when creased, and greased, and wonderfully dirty with bitten burgers, crumbs, half-eaten fries, mustard and mayo. We even creased the front signage because truth is never smooth, crisp and wrinkle-free. So, What They Said is now what you see, what you devour, what you put your hands on, what you enjoy, what you smell, what you drink, what you remember every time you are hungry – and what you consider the greatest smashed burger. And that’s the naked truth about environmental branding.

Photography: GIAGKOS PAPADOPOULOS