JW MARRIOTT CRETE RESORT & SPA

Branding, ID, Custom Earthenware & Naming

Do you know that feeling? An exciting sensation of desire, eagerness, and anticipation. That feeling, like when you’re sitting at the table, getting ready to feast on an exquisite meal you’ve helped to cook. It’s what we’ve been feeling since the birth of JW Marriott Crete Resort and Spa. We’ve been there since day one. To help map its territory. To shape its identity. To name its restaurants, its bars, and its spa, and to design their identities, their menus, and their plates. To mold these plates properly, so that they honor their flavors. We imagined Minoans eating Italian food; we let the Cretan waves dictate our designs; we revisited Cretan folk art. We tasted the delights of fruitful collaboration and of creativity rooted in the island. And that feeling was always there. Motivating and inspiring. Now that everything is ready, we know. We were just drooling over beauty.

Photography: JOSEPH ALEXIADIS / Ceramics: WELLE & OBSCOURA STUDIO 

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