MELISSA

This is not packaging. This is the 100-year old haute patisserie recipe of Melissa, the beloved destination-pastry shop that celebrates a century of creativity. Do you see these tender stems unfolding in spiral curves all over the hand-illustrated boxes? Now, check out the elaborate Corinthian capitals, their leaves and detailed reliefs. Do you still see all this as packaging? Watch the cute angels flying in, they are carriers of inspiration. Observe deeper, and you’ll see something even more amazing: Did you notice the bees? They are not bees. They are inspired pâtissiers, dessert-loving designers, and you, staring at Melissa’s window and trying to decide which dessert you’ll try next. Well, whatever your choice, you’ll get it in baroque 100-year-old anniversary packaging. It’s a promise. Bzzz.

Concept: SAINT OF ATHENS / Photography: GIANGKOS PAPADOPOULOS / Animation: DIMITRIS MANDALAS / Printing house: SIMPER.