ASTRON @ FS ATHENS

Branding, ID & Packaging

ASTRON: The feeling of flying. One bright spring day, a girl-bird named Asteria asked us to follow her. She said she was an ancient goddess, and she guided us high in the sky, up into a constellation made of sweet delights, delicate and shimmering, true works of art. It was the cosmos of Astron, the haute patisserie boutique of Four Seasons Astir Palace Hotel Athens. Asteria then asked us to design exquisite packaging for all these dreamy desserts. It was like designing packaging for real stars. We used deep heavenly blue, and delicate, intricate illustrations in fine, handmade paper, to dress our boxes and bags. Images that tell the story of Asteria, who transformed herself into a bird, and then turned into a constellation, to escape lovestruck Zeus. When we showed her our work, she said she loved it as much as she loved flying. We feel you, Asteria.

Concept: SAINT OF ATHENS / Photography & Video: GIANGKOS PAPADOPOULOS / Artwork: Stratis Tavlaridis.

 

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