BREAD B.C.

Drawing on the primitive nature and the vast historical background of bread, we devised a bakery concept (brand name, logo, visual identity, architectural consulting) that channels the timelessly valuable character bread possesses both as a commodity, as a necessity and as a cultural symbol. Dadaist forms, sharp edges, prehistoric visual references and sustainable materials result in a narrative that initiates customers not only into a shopping spree but a full-blown good life experience.

GIAGKOS PAPADOPOULOS / Photography