Seesoo is a sui generis, eco-friendly boutique hotel, located in Pounta, Paros. The name Seesoo derives from a surreal interpretation of the sound the waves make, made by literary icon James Joyce, in his magnum opus, Ulysses. Inspired by the hotel’s magical ambience as well as its organic and strictly plastic-free mentality, we designed a brand identity that reflects its conceptual core while enriching it with modern design elements. From the logo and signage, all the way to the stationery and the collaterals, we followed a creative path of minimalism and sustainability, employing, among others, recycled papers, environmentally savvy printing techniques and natural materials such as wood, metal and wicker. The Seesoo project unfolded as more of a statement than anything else.