Our creative idea for the new De Dietrich boilers campaign was based on a positive and cozy mood of a happily crowded household, one that could reflect and capture the product’s efficiency in a funny, oblique and creatively exaggerated way. De Dietrich makes the room temperature ideal, so everyone wants to enjoy it at the same time. Our handcrafted illustrations follow the original concept by creating a carefree and humorous atmosphere that expresses the use of the product in a both literal and lifestyle sense.