For tagathon, a premium culinary and lifestyle project by Andreas Lagos, we came up with an elegant visual identity that sprawls across the brand’s materials (boxes, papers, bags, stickers etc.) in a subtle and organic way. Inspired by the Epicurean “Agathon”, we attempted our own interpretation of good life and created a conceptual environment in which Greek nature, organic products and local producers are able to ideally showcase their creative forces. Balancing between contemporary and classic aesthetics, we applied a minimalist approach that leaves a distinctive imprint without being too loud or busy. The richness and superiority of a curated series of products are a matter of holistic taste.
#tagathon #concept #visualidentity #design #packaging