Logotype & Menu Design

UMI is the first bar by Matsuhisa Athens. It opened its doors in 2018 in the world-famous Matsuhisa Athens at the iconic Astir. Our design of the UMI logotype and The Stylish Cocktail List are both inspired by the Japanese culture, the Nobu philosophy and the breathtaking location of the bar, overlooking the Saronic gulf and its mesmerizing sunsets. The Stylish Cocktail List photo shoot features a sculpture by Giorgos Tserionis made of chopsticks, alluding to the The Great Wave off Kanagawa by Japanese artist Hokusai. As Mr. Nobu Matsuhisa once said, «In the end, it all comes down to passion».

Logo Umi Umi 2 Umi photo shoot 2 Umi photo shoot
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